So what is Local SEO?

If you have a physical location for your business or would like customers in your area to find you, you’ll want to look at local SEO.

Local SEO helps people, in the area, find your business, when they’re searching for something your business offers. 

What is NAP?

This stands for Name, Address, and Phone number.

You need to ensure that your NAP Business details are correct and consistent. Double-check your social media profiles, your web contact details etc. to make sure that all the NAP details are correct.

Google scans all the listings when searching for information about your business. The data is stored and  used when determining rankings. Having incorrect or partial NAP details
can lead to confusion for your customers.

Getting started with Local SEO

To get started with your local SEO efforts, you’ll need to create a Google My Business profile for your business.
You keep your profile updated with your business contact information, opening hours, location, and anything else people need to know, i.e offers, products, news etc.
By doing these steps you help make a big difference in your business’s local presence.

As well as your Google Business profile, look for any citations and reviews for your business that can help with your local SEO efforts.

A local citation is a mention of the NAP of a local business online. 

Local citations normally appear in local business directories, on social media platforms as well as on websites.

Online Reviews – Google reviews tend to be the most visible as they are shown in search results and via the Google My Business panel that appears when you search for a business but don’t forget other sources of reviews and recommendations. This could be via your Facebook page, TripAdvisor or other reputable review sources.

How to improve your local ranking on Google

Check out this Google page on ways you can use your Business profile to help improve your local ranking.