Every day is a school day…..
There have been a few working weekends this year, due to clients moving services to Hightrees.
A range of projects, from Email migrations to E-Commerce to Office365.
Instead of watching 1’s & 0’s move, the time was used to catch up on some online training.
First on the cards was a refresher on Google Analytics Qualification. A very powerful tool that is often not used to its full potential via many Small Businesses. Not sure if this is down to the technical nature of the software or a lack of understanding of what you can do.
Sticking with the Google theme, a “quick” refresh on Digital Marketing Fundamentals, via Google Digital Garage. This course covers quite a broad range of topics, not all of which will be applicable to all businesses, but full of handy knowledge.
Next up, as they were on “Special Offer”, were a couple of Digital Marketing, Content Marketing and Copywriting courses on Udemy.
One of the biggest things we picked up from this range of courses, was the power of words and their use. It is very easy to get bogged down in SEO, keywords and trying to hit all the technical targets that you forget about the person reading it.
Running a Readability check on www.hightrees.org showed a lot of the pages were for Grade 13+, whereas the target is a lot lower. It also sticks two fingers up to our policy of trying to keep our IT Small Business solutions user friendly and simple to understand.
Over the coming weeks, the aim is to to be more people orientated and make things easier to read.
It sounds simple right ? but trying to juggle the balance so far is proving to be ‘interesting’ !
We’ve started revamping the website to make things less wordy and more user friendly.
It will be interesting to see how a difference in writing style reflects in the behind the scenes in Google Analytics
Watch this space…..
