Creating an SEO strategy for a small business website can be a daunting task, but it is crucial for driving traffic and generating leads.
Search engine optimisation (SEO) is the process of optimising your website to rank higher in search engine results pages (SERPs) for specific keywords or phrases.
By following a few best practices, small businesses can create an effective SEO strategy that will help them achieve their business goals.
So how do you build an SEO strategy for your business website ?
- Research keywords: The first step in creating an SEO strategy is to research keywords that are relevant to your business or industry. You can use tools like Google Keyword Planner or the Hightrees DIY SEO portal to identify keywords that have a high search volume and low competition. These are the keywords that you will want to target in your SEO efforts.
- Optimise your website: Once you have identified your keywords, you can start optimising your website to rank higher in SERPs. This includes incorporating keywords into your content and meta tags, optimising the technical aspects of your site, such as the structure of your URLs and the speed at which your site loads, and building high-quality backlinks to your site.
- Create quality content: Content is king when it comes to SEO. Creating quality content that is relevant to your target audience and optimised for your keywords will help your website rank higher in SERPs. Additionally, regular content updates will help to keep your website fresh and engaging for both search engines and users.
- Monitor your progress: SEO is an ongoing process and requires regular monitoring and adjustments to your strategy. You can use tools like Google Analytics or our DIY SEO service to track your rankings and understand how users are interacting with your website.
- Optimise for Local SEO: If your business has a physical location and serves customers locally, it’s important to optimise your website for local search or Local SEO. This includes creating a Google My Business profile, getting listed in online directories, and including location-specific keywords in your website content and meta tags.
By following these best practices, you can create an effective SEO strategy that will help achieve your business goals.
It’s important to note that SEO is an ongoing process and requires regular monitoring and adjustments to your strategy. SEO best practices and ranking factors are frequently updated, so it’s important to stay up to date with the latest developments.
References:
Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
Google Analytics: https://www.google.com/analytics/
Google My Business: https://www.google.com/business/
