It seems like our email inbox has been bombarded with Black Friday & Cyber Monday deals for almost a month now !
We umm’d and arrr’d about whether to do some deals, and then thought why ?
Running a small IT company means you are competing with some pretty big companies, with more buying power both in terms of software deals and advertising so at Hightrees Organisation we try to only offer services that are :
- fairly priced,
- are suitable for the purpose they are intended an,
- ultimately, help you the small business customer fulfil their IT requirement.
There was a feature on Black Friday on The One Show on Thursday 23 November 2017 which was saying you are better off buying your <insert sale day here> online, rather than a traditional shop. The reaon was, as we understood it, was if you got carried away buying the latest sale items that you didn’t actually need then you got a get out of jail free card. The reasoning is that with online sales you are more likely to get your money back as your local shop might only have an exchange or swap policy rather than a full refund.
Now, we have all got wrapped up in the moment and then regretted it at a later point, but how does that statement help the small business (on the High Street & online) compete with their bigger counterparts as it fundamentally takes business away not to mention personal responsibility ?!
So how about shopping locally and helping a small business at least once this year ?
Small Business Saturday is a grassroots campaign that highlights small business success and encourages customers to support small businesses in their communities. The day itself takes place on the first Saturday in December each year and the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday will take place on Saturday 2nd December. Small Business Saturday was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.
The Federation of Small businesses was reported as saying that for every pound spent at an independent company, around 70p stays in the local economy, which has got to help, not only with bricks and mortar shops, but those that work in the online world as well.
We are aware that money can be tight and dealing with the “big boys” can save you money in the short term, but in the long term isn’t it better to build and work with someone local so you can both grow your businesses and in turn, build a better local economy ?
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